The concept of MRCL began when my partner had a clothing store in London during 2013. Whenever I was in there helping out I always had music from independent artists playing and customers almost daily would ask what is that, what language is it or where they could listen to it. This made me realise that listeners were genuinely locked into mainstream music and were actually very open to new music. Exploring new sounds is always somewhat exotic to the senses, similiar to discovering new food.
With how difficult streaming algorithms have made new music discovery, I eventually realised I may be able to combine my own passion for audio in a way where I can get independent artists the recognition they deserve. That’s when MRCL was born.
Sales of vinyl in 2016 reached a 25-year high with over a 1000% increase as consumers young and old have once again embraced physical formats of music. We want to further emphasize this by giving you the very best of it, delivered to your door. Beautifully curated and thoughtfully explained to you, what you are receiving, where it's from and why it's so special.